Vyapar Niti: The Art of Business and Innovation

Vyapar Niti: The Art of Business and Innovation is a dynamic 10-session flagship workshop by Ishan Institute that brings the startup ecosystem into the classroom. Designed as an immersive, practice-driven program, it enables students to think like entrepreneurs, act like founders, and build like innovators. Through high-energy activities, real-world case studies, expert mentoring, and investor-style evaluations, participants transform raw ideas into structured, fundable business concepts. Students don’t just learn business — they experience it through collaboration, experimentation, leadership challenges, and live pitch simulations.

Objective

• To cultivate a strong entrepreneurial mindset among students.
• To provide practical exposure to startup creation and business innovation.
• To bridge the gap between theoretical knowledge and real-world business execution.
• To develop essential skills in idea validation, market research, branding, finance, and legal compliance.
• To strengthen leadership, teamwork, negotiation, and investor communication abilities.
• To enable students to transform innovative ideas into structured and scalable business models.

Key Highlights

• 10-session intensive workshop conducted by Dr. (CA) Tushar Arya (CEO) with academic co-speakers Ms. Tulsi Aggarwal and Mr. Ankit Bhati.
• Over 100 applications received, with 30 students shortlisted based on innovative startup ideas.
• Students were divided into six innovation teams to encourage collaboration, leadership, and teamwork.
• Core topics covered included idea generation and market research, branding and business models, costing and finance, legal compliance, team building and leadership, and negotiation, networking, and investor communication.
• The workshop included real-life case studies, practical exercises, and investor-style evaluation methods.
• Interim review presentations were conducted with expert feedback, concluding with final pitch presentations before an investor panel focused on funding-oriented insights.

Outcome

• Students developed practical, investor-ready startup concepts through guided teamwork and mentorship.
• Participants gained hands-on experience in business planning, financial structuring, and market analysis.
• Shortlisted teams successfully created and presented complete business pitches with clarity and confidence.
• The program significantly improved confidence, leadership qualities, collaboration, and presentation skills among participants.
• Students enhanced their ability to apply business tools and frameworks in real-world startup scenarios.
• Participants received expert and investor-style feedback, helping refine their ideas toward potential funding readiness.